P10 Nexus
Princeton10's marketing data platform. P10 Nexus collects marketing performance data from the advertising, social, and listening platforms Princeton10 manages for its clients, and organizes it in one data warehouse for reporting and analysis.
P10 Nexus is an internal tool. Only authorized Princeton10 employees sign in to it or connect accounts to it. There is no public sign-up.
What P10 Nexus does
P10 Nexus connects, with the account owner's authorization, to the platforms below and copies reporting data into a data warehouse hosted on Google Cloud. Princeton10 analysts use that warehouse to build dashboards and reports for the clients whose accounts the data comes from.
Paid media
Campaign settings, performance metrics, spend, and billing documents from Google Ads, Meta Ads, LinkedIn Ads, X Ads, and Spotify Ads.
Google Ads
P10 Nexus uses the Google Ads API to read, for Google Ads accounts Princeton10 manages:
- account, campaign, ad group, ad, and keyword settings;
- performance metrics such as impressions, clicks, conversions, and cost;
- billing and invoice information, used to reconcile spend against invoices.
P10 Nexus uses this data only for reporting and reconciliation for the account's own client. It does not create, edit, or delete campaigns, and it does not sell Google Ads data or use it for advertising.
Organic social and social listening
Post and page performance from clients' organic social channels, and aggregated public conversation data from social listening tools used in client research.
Email and search
Email campaign performance and search performance data for client websites.
Privacy and terms
Read how P10 Nexus handles data, including data received from Google APIs, in the P10 Nexus privacy policy. Use of P10 Nexus is governed by the P10 Nexus terms of service.
Contact
Questions about P10 Nexus or this site: tech@princeton10.net